Iris is a Web3 marketing leader with six years of experience scaling brands, building communities, and delivering global partnerships in CEXes and DeFi verticals. She specializes in go-to-market strategy, brand positioning, and multi-channel growth.
Previously, she served as Head of Social Media at CoinW Exchange, driving campaigns, KOL partnerships, and PR across borders. She also led marketing for Huawei collaborations, ecosystem-driven campaigns, and industry-recognized partnerships with IBM, Oracle, PwC, and Microsoft.
At OneAsset, Iris oversees marketing, communications, and community growth, amplifying the company's mission to democratize access to institutional-grade real estate through tokenization.